cultur - A place that connects you to the ones like you.
cultur began not in a studio, but on a cold mountain road in Manali, Himachal Pradesh.
In November 2019, after a long journey from Kerala to Rohtang Pass, I found myself reflecting deeply during a bike ride through the snow-covered mountains. A friend casually asked, “Should we start something of our own back home?” That question stayed with me.
The next morning, seeing my camera bag beside me, I realized that this trip wasn’t just about travel — it was about creating, capturing, and reconnecting with purpose. As a designer and artist, I felt the need to build something that connected people like me.
cultur was born from that spark — a space where designers and artists could create, share, and learn together.
The first attempt: A pause in the pandemic
A year later, in November 2020, I launched cultur’s first Instagram account from my hometown in Kerala, hoping to build an audience. However, the timing was challenging, as India was in the midst of the COVID-19 pandemic. With millions affected, most people had limited energy for new communities. The platform didn’t grow as I’d hoped, and I decided to pause.
Restarting in Bangalore
In June 2021, after moving to Bangalore, I started engaging with local creatives to understand what truly helps communities thrive. These conversations brought clarity and inspired me to reshape Cultur with a more focused and meaningful vision.
By May 2022, with renewed energy and purpose, Cultur was reborn — not just as an idea, but as a growing, people-centered community.
Finding our voice and visual identity
After restarting, we began to shape not just what cultur says, but how it says it. Together, we defined a tone that felt relatable, honest, and human — a voice that spoke to early-stage designers as peers, not as a brand broadcasting at them.
Alongside content, we designed a visual language that was minimal, warm, and intentional. Our posters used clean layouts and human-centered messaging — designed to feel like an open invitation, not a loud advertisement.
The original logo
Our first logo was hand-drawn to symbolize the personal development and craftsmanship behind building something meaningful. It represented the early, raw phase of the community — the individual effort, growth, and the imperfect but authentic beginnings.
The new logo
As cultur evolved, we needed a logo that reflected our growing community and its core values of inclusivity and equality. The redesigned logo is minimalist and uses all lowercase letters to convey a sense of equal opportunity and remove any sense of hierarchy.
This new design represents the collective strength of the community, where every member is equally valued and contributes to its growth. It’s a simple, purposeful mark that embodies the spirit of collaboration and shared progress.
Evolving the visual language: More than just a logo
The logo redesign marked a broader shift in how we presented cultur. Along with it, we refined our visual identity system to create a brand experience that felt both distinctive and aligned with our community’s personality.
Color palette
We retained and formalized our core color palette: a bold combination of red, white, and black.
red
#E60023
Reflects energy, creativity, and connection — the spirit of our community.
white
#FFFFFF
creates space and clarity, keeping our visuals clean and readable.
black
#000000
brings contrast, strength, and balance to the overall tone.
Typography
We introduced Satoshi, a clean and modern typeface that supports readability while giving the brand a confident yet approachable tone. Its geometric structure complements the overall aesthetic and reinforces our focus on clarity and balance.
Satoshi light
Satoshi light italic
Satoshi regular
Satoshi italic
Satoshi medium
Satoshi medium italic
Satoshi bold
Satoshi italic
Satoshi black
Satoshi black italic
Design style
Our new design direction embraces Neobrutalism — a visual style that’s bold, raw, and unapologetically real. With strong grids, high contrast, and minimal embellishment, this approach reflects our commitment to authenticity and the creative process in its truest form.
Together, these elements form a cohesive identity that expresses who we are: a grounded, growing, and purpose-driven design community.
The problem: A scattered creative landscape
As a designer, I often found myself surrounded by talent — but rarely by community.
Designers across India were creating incredible work, yet many felt isolated. There were Slack channels, Instagram pages, and event invites, but few spaces where meaningful, lasting connections could form.
There wasn’t a single place where you could just belong — where the focus was on people, not just portfolios.
Many creatives, especially early in their journey, lacked:
A support system
A space to show up as themselves
Opportunities to learn through others’ experiences
The vision: A place that connects you to the ones like you
cultur was born to change that — to bring designers together under one roof.. Our goal was simple: build a space where people could create, share, and learn — together.
We wanted to spark conversations, not just collect likes. We wanted to see designers collaborate on projects, not just comment “🔥” on Instagram. We envisioned:
Offline meetups where strangers became collaborators
Online spaces where feedback was real and helpful
A culture of giving back to the community
A place that connects you to the ones like you.